Server-side tracking
Recover the conversions the browser throws away.
Archon Signal is a server-side tracking service for marketing agencies that recovers the 15 to 40% of conversion signals lost to ad blockers and browser restrictions.
Archon Signal at a glance
Category
Server-side tracking
Sends to
GA4, Google Ads, Meta CAPI
Cookie life
up to 400 days
Best paired with
Archon Pixel
The problem
The signal never makes it back.
Safari and iOS clear cookies in one to seven days. Ad blockers strip 30 to 40% of events before they leave the browser. What reaches Google and Meta is a fraction of what actually happened.
The platforms then optimize on that fraction. Enhanced conversions, CAPI and customer match all quietly underperform, not because the strategy is wrong, but because the data feeding them is thin.
How it works
Three steps, no mystery.
01
Audit the leak
We measure how much signal each client account is losing and where.
02
Move it server-side
A first-party server container that browsers and blockers can’t strip.
03
Verify and monitor
Enhanced conversions and CAPI confirmed live, then watched for drift.
What you get
Deliverables, not slideware.
First-party server-side container, configured per client
Adblocker-proof and Safari-proof event collection
Enhanced conversions, CAPI and customer match wired up
First-party cookies extended to 400 days
Server-side consent handling that respects Consent Mode
Documented event schema your team can read
Proof
Numbers we can stand behind.
15–40%
of lost conversion signals recovered
400 days
first-party cookie life, vs 1–7 in the browser
30–40%
of events ad blockers strip before Archon
Questions
What agencies ask about it.
We already use Stape. Why would we need you?
Running a server-side container isn’t the same as configuring it right. Most setups we audit leak enhanced conversions, misfire consent, or double-count events. We fix the configuration, not the tool.
Is this compliant?
Yes. Server-side collection runs alongside Consent Mode v2, so measurement respects consent. Compliance and recovery are two sides of the same setup, not a trade-off.
Will this break our existing GA4 and Ads setup?
No. We run the server-side path in parallel and validate every conversion against the current setup before anything is switched over. Nothing goes live unverified.
How long does implementation take?
A typical client account is live in one to two weeks after the audit, depending on how many platforms and conversions are in play.
The next step
See what you’re losing.
We map where conversion data goes missing across your client accounts, and show what recovering it would be worth. Not a demo, not a sales call.