About Archon Labs
We only do one thing.
Archon Labs is a dedicated tracking specialist for marketing agencies, founded on a simple idea: focus is the key to results, so we don’t do websites or ads. We do data, and we do it right.
Rhobin Balentien
Data & martech specialist, founder of Archon Labs
Archon Labs is run by Rhobin Balentien, a data and martech specialist based in Breda, Netherlands. He founded Archon Labs in February 2021 on a simple idea: focus is the key to results. Agencies are great at campaigns, so we don’t do campaigns. We do the data layer underneath them.
The specialism comes from years inside agency client accounts. Since January 2022 Rhobin has worked as a data specialist at Yonego, building server-side tracking, first-party cookie setups and BigQuery pipelines, and giving technical support to CRO across a portfolio of clients.
The pattern across those accounts was always the same. The tools were in place, but nobody owned the configuration, and the data slowly drifted from reality. Archon Labs exists to close that gap. Not as another tool, but as the specialist an agency brings in to make sure the measurement is actually right, before the budget decisions are made on top of it.
Based in Breda, available internationally, working in English by default.
Server-side tracking
Google Tag Manager
GA4
BigQuery
Dataform
Cloudflare Workers
Consent Mode v2
Conversion tracking
Having the tool is not the same as having it right.
The next step
See what you’re losing.
We map where conversion data goes missing across your client accounts, and show what recovering it would be worth. Not a demo, not a sales call.