Marketing intelligence
See what marketing actually delivers.
Archon Pixel is the marketing intelligence hub agencies run for their clients. It shows, per client, what marketing delivers in real customers and margin, and what to do next.
No sales call. Twenty minutes, and a next step you can also decline.
What goes in
Ads
Content
The shop
Sales
The site
Forms
Calls
Reviews
What comes out
Cost per real customer, per channel
Margin per channel, not just revenue
The pages that show up before a sale
The leads worth calling first
What it answers
The questions a client asks, answered per client.
01
What did this channel actually deliver?
Customers and margin, followed through from the first visit to the money, per client and per channel.
02
What does a real customer cost?
Cost per person who paid, not cost per lead. The number that decides whether a channel is worth more budget.
03
Which content is doing the work?
Pages scored on their contribution to sales rather than their traffic, so the content plan stops being a guess.
04
Which leads are worth calling first?
Intent read from behaviour before anyone picks up the phone, so the good ones do not sit in the queue behind the rest.
The shift
What the reporting shows, and what it leaves out.
Without it
Reporting stops at the click, so credit goes to whichever channel happened to be last.
A lead and a paying customer count the same, which makes the cheapest channel look like the best one.
The busiest page gets the credit, and the page that actually convinced sits there unnoticed.
With it
The same person followed from the first visit through to the money they spent.
Cost per customer who actually paid, per channel, which quietly reorders your channels.
Pages scored on what they contributed to a sale, not on how many people passed through.
Recognise your clients in that? Then the twenty minutes is worth having.
The demo
Click through it yourself first.
A fictional client, the real screens. Nobody watches you do it, and nothing is asked of you until you have seen it.
Per kind of client
The same hub, a different first question.
Pick the one that looks like your client. The demo opens on that version.
The question it opens on
Which leads turned into money, and where did they come from?
Every request followed through to the deal, not stopped at the form.
Cost per real customer per channel, instead of cost per lead.
The leads worth calling first, scored before anyone picks up the phone.
Inside the hub
Two parts your team will use every week.
Archon Impact
Which content actually sells.
Pages scored on their contribution to sales rather than their traffic, so the content plan is built on what convinces rather than what is busiest.
For the content marketer, not instead of them.
Archon Intent
Which leads are worth the call.
Behaviour read as intent before anyone picks up the phone, so the leads most likely to become customers are the ones your client reaches first.
For the sales team, ranked before they open the list.
Proof
What one performance agency got back.
The campaigns were already good. What sat underneath them was not, so the algorithms were flying on a fraction of what happened. Nothing in the campaigns changed.
38%
of client traffic back in view, after it had been missing
+26%
more measured conversions, on the same campaigns
14 hrs
saved per project on putting reports together
Measured at one agency, averaged across their client accounts. The fourteen hours is per project. We do not publish numbers we cannot trace back to a specific engagement.
Questions
What agencies ask about Pixel.
Is this another dashboard?
It is the layer your reporting reads from. What your team sees is a set of answers, not another tool to keep an eye on.
Does the client own it?
Yes. It lives in their environment and the data is theirs. Nothing is held hostage and there is no lock-in.
How complete is the picture?
Not complete, and anyone promising complete is selling something. Around 95% of events is the honest ceiling, depending on setup and visitor mix. The gap is stated rather than hidden.
Does it show history from before we started?
No. Collection starts the day it goes live. History stays where it already lives, and the two sit side by side rather than being merged.
How long before a client sees something?
The first version of a client hub is usually in front of the client within weeks, not quarters, and it gets sharper from there.
What does it cost?
It is scoped per client, on how many you want to run it for and what is already in place. You will know the shape of it in the first conversation, before anything is committed.
Related
Where teams go next.
The next step
Twenty minutes on your client portfolio: where it pinches, and what a hub would be worth there. If the answer is do nothing yet, that is a fine answer.
A reply within one working day.
Twenty minutes, and you can end it early.
Do nothing yet is an answer we give regularly.
The next step
Check your next step
No sales call. In 20 minutes we look at your logical next step, even if that’s: do nothing yet.
- Reply within a day
- One 20-minute call
- Your next step, or not yet