Consent & compliance

Compliant, without throwing data away.

Archon Consent is a consent solution for marketing agencies that implements Google Consent Mode v2 correctly, staying compliant while keeping the data you are allowed to measure.

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Archon Consent at a glance

Most banners fail one way or the other.

Consent banners tend to be either non-compliant, or configured so defensively they discard data you are perfectly allowed to measure. Neither is a good outcome for a client’s marketing.

Misconfigured Consent Mode is worse: it silently breaks conversion tracking while everything looks fine on the surface. The dip shows up weeks later, in a report.

Two consent setups over identical traffic with an identical refusal rate. The refused share is shown as gone in both. The difference between them is how much of the permitted data still reaches measurement, which is decided by configuration rather than by the banner.

How it works

Three steps, no mystery.

Review current consent

We check the banner and Consent Mode signals against what’s actually firing.

Set correct defaults

Consent Mode v2 defaults configured per client, compliant by design.

Keep data measurable

Consent handling that protects the measurement you are allowed to keep.

What you get

Deliverables, not slideware.

Lightweight consent banner, per-client configuration

Google Consent Mode v2 with correct defaults

Consent state wired into server-side and pixel

No silent breakage of conversion tracking

Clear record of what is and isn’t measured

Ongoing checks as regulations shift

The consent signal chain drawn twice, five steps from page load to the ad platform. In the first run the defaults are set after the tags and the chain breaks at step two, so even visitors who accepted are lost. In the second the defaults are set before the container loads and the chain completes, with the refused share still excluded by design.

Numbers we can stand behind.

38%

of client traffic affected by tracking prevention, recovered

+26%

average uplift in measured conversions

14 hrs

saved per project

Questions

What agencies ask about it.

Is a compliant banner not just a plugin?

A plugin drops a banner on the page. It rarely wires consent correctly into Consent Mode, server-side and the pixel. That wiring is where compliant-but-measurable actually happens.

Will correct consent cost us conversions?

Done right, it usually recovers them. Most losses we see come from over-defensive configuration that blocks measurement you were allowed to keep.

Does this work with our existing banner?

Often yes. If the current banner is sound we configure Consent Mode around it, rather than forcing a replacement.

Who is responsible for legal compliance?

We implement the technical side to Consent Mode v2 correctly. Legal sign-off on policy stays with you and your client, and we document exactly what the setup does.

What it does not do.

It is not legal advice and it is not a compliance certificate. It implements the position your legal counsel takes, correctly and verifiably.

It does not raise consent by making refusal hard to find. A banner that survives scrutiny is the point.

It does not recover data a visitor refused. A refusal stays a refusal, and no configuration changes that.

It is not just the banner. The banner is the part you can see, the signal chain behind it is the part that decides what you actually keep.

The thinking behind it.

Does your tracking hold up when your client advertises in five markets?

One banner, five markets, five different numbers. The rule your setup has to satisfy changes at the border, and so does the data.

July 31, 2026

Did your new cookie banner just kill your conversions?

The drop has a date on it and the banner is the obvious suspect. Reading the shape of the drop tells you what actually broke.

July 31, 2026

Your client asks if the tracking is compliant. What do you say?

The honest answer is not a yes or a no. It is a description of what your setup does, and most agencies cannot produce one.

July 31, 2026

Consent Mode v2 without throwing data away

Compliant and measurable is not a trade-off. The four decisions inside Consent Mode v2 that decide which one you get.

July 30, 2026

Terms that come up in this work

Consent Mode v2

Consent Management Platform (CMP)

Conversion modelling

Consent rate

Where teams go next.

Server-side tracking

Archon Signal

Server-side tracking that recovers lost conversion signals.

Explore Archon Signal →

Monitoring

Archon Alert

Know when your tracking breaks, before the client does.

Explore Archon Alert →

The next step

See what you’re losing.

We map where conversion data goes missing across your client accounts, and show what recovering it would be worth. Not a demo, not a sales call.

Request a free audit →